September 1, Shanghai IPTV officially distribute telephone numbers. According to reports, the end of this year, Shanghai plans to develop 80,000 IPTV users, then, Shanghai will become the largest IPTV network based on H.264 standard. Shanghai IPTV business model meaning self-evident. Although business is still inevitable Strip to explore the nature of this model may not put the country-all, but at least shows IPTV business is to move forward.
IPTV in the early stages of development, by the profit model, policy environment, influenced industry standards; In addition, the user habits, operations and network upgrade costs, differentiated content, IPTV is the national business to break into the barriers.
As vice president of Shanghai Media Da Zhong Suojiang stressed, Shanghai IPTV in the network, market, technology and other fields of practice need to be user acceptance, and the formation of a more mature business model to other cities throughout the country.
In fact, any new business in the early stages of development, will face such problems as, IPTV is no exception. IPTV triple play of Tripleplay as emerging businesses, although there is not much time, but has shown a explosive growth in the global telecom operators have launched IPTV in various cities nationwide business operations and pilot, IPTV has become the focus of the industry's market located.
Shanghai IPTV is one of the typical development model. Shanghai IPTV content, rates and modes of cooperation have a reasonable solution. In the business model, the introduction of the live, on-demand, personalized information services as well as four types of application services; in the user group segment, the division of the well-off IPTV, IPTV, and all-around fashion IPTV three categories; for different user groups proposed different fee standards.
Today, Shanghai Telecom IPTV test range has been from small-scale deployment into the formal implementation stage. While the market can not be accepted by the market yet to be tested, but after all, embarking on a reference of the development. The demonstration effect it brings will also promote the trend of the future of IPTV in China.
Professionals who have openly expressed, IPTV technically fully mature, the main risk comes from the policy, the implication is about IPTV licenses. IPTV has issued three licenses. This is the domestic IPTV market is not enough. According to Shanghai Securities News reported, 10 IPTV "Local license" will be released to the Shanghai Administration of Radio SMG. This shows that, with the rapid expansion of market scale, IPTV will have a better external policy environment.
It is estimated that by 2008, the domestic IPTV users will reach 8.55 million, which means that the market will reach 200-400 billion yuan, the Beijing Olympic Games is expected to bring great profits. Changes in market demand, the development of IPTV will also create more content.
IPTV's development will give rise to more new content providers to make the audience is willing to pay for the program. In addition to watching TV programs, on-demand, the video telephony, telemedicine, various information services will become another selling point to attract users. Generally considered the industry, IPTV is not the final receipts and TV programming, but the value-added services.
Rates at which we are concerned, the Shanghai this large-scale distribute telephone numbers to enable users to have more tariff choices. "By bundling tariff to encourage users to access broadband IPTV, while a significant reduction in use of the threshold, we also promote the IPTV business can increase their rate of broadband access, improve user loyalty." Shanghai Telecom, a person says.
Wang Xiaochu, general manager of China Telecom in the acceptance of "21st Century Business Herald" reporter, said the IPTV is still at this stage as the seeds of future business. IPTV which require root seed, germination and growing up.
At present, the domestic IPTV commercial test is accelerated. China Telecom and Shanghai Media jointly conducted the third round of testing, IPTV has expanded the scope of the pilot.
In short, IPTV has good development prospects, but also address the content, standards, tariffs and other practical issues of model, with the policy of gradual liberalization, IPTV national business just around the corner.
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