Thursday, August 5, 2010

Freehand also do Flash animation



Macromedia Freehand is a company produced with CorelDraw, Illustrator vector graphics design software par, but you know what? Its addition to graphic design graphics, but also can create Flash animations Oh. Today we'll look at how to use it to create an animated spiral right rotated text.

We first need to create a spiral-shaped object, double-click the Tools panel on the spiral tool, the properties in the pop-up panel for the settings shown in Figure 1.






Figure 1 to create a spiral-shaped object

Use the menu command: Edit 鈫?鈫?reverse direction change path. This command can change the direction of the path, though still not see any effect, but the production process in the following you can find it's obsolete.

Typing text using the text tool "Blueidea.com". In the text panel (Window 鈫?checker 鈫?text) you can set some of the text attributes, such fonts, kerning, etc., the text color of the instrument panel you can set fill color.

Were set up after the text object selected, use the menu command: Edit 鈫?Clone, so cloning a text copy of the text object in the original position it just above. To clone an object moves down a little distance. Does not change if the current panel, you can shortcut keys Ctrl + M to open. In the conversion panel, select zoom button option, and then scaling property is set in the box enter "80%", shares a value of 0, the point of the zoom buttons. This put the object clone the original text reduced to 80% of the object.

Double-click Ctrl + Alt + D three times to do a super copy, each copy will be compared with the previous object out of a narrow 80% (Figure 2).






Figure 2 Cloning text

Hold down the Shift key to select all the text object, use the shortcut Ctrl + X to cut all the text objects to the clipboard. Select the text tool on the Tools panel, pulled out a page in the current text input area, use the shortcut Ctrl + V to paste the clipboard text object to the text input box. These originally isolated by cut and paste the text object will be connected into a string of text after the object was.

Then the text object is selected in the state, hold down the Shift key and then select the object just draw the spiral path. Use the menu command: text 鈫?attached to the path, are shown in Figure 3 results.






Figure 3 Distribution of the text by spiral path

If the spiral shape of the object just do not use the reverse path, then the path object in writing at the moment the object will be the outer ring of small text in circles for the large text.

Now we need to do animation, and use the menu command: additional features 鈫?Animation 鈫?released to the floor. In the release to the board level, from the animated drop-down list select "trace" option, the value in trace mode box enter "4" (see Figure 4). Trace option can object to the specified copy and release layer. Here we choose "Use an existing layer", point the OK button.






Figure 4 set the trace options

Now the animation is already out, but we can first set the animation playback mode, use the menu commands: Control 鈫?Film set. In the movie settings window, select items in the animation "layer", the frame rate set to 6, the other by the default settings on the line.

Now press Ctrl + Enter shortcut keys you can preview the animation. Preview satisfied, use the tool panel on the page tool to adjust to the appropriate size of the current page, save and print on it.







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Monday, August 2, 2010

What dealers need to support?



You get the van, I'll buy Santala; you 2% rebate to dealers, I look back five %......, beings with marketing support, we have to ask manufacturers, you know you whom to support? And would you get to know the dealers are really need?

Who listen to the market in the end, who mastered the right to speak, is the company or dealer Yihuo not.

If not specially KA stores, many of the manufacturers in time to market, traditionally bullish distribution unit has a good sales network and local market relationships, while ignoring distributors (especially food distributor ) occupies a large number of wholesalers last stage the proportion of at least 70%, which at the end stage for more than 90% of wholesalers are workshop-style, extensive management, family-run shop everywhere, take the initiative to develop market awareness of difference. It is precisely because some firms did not see the wholesale level, these features are not, then start investment products such as the play: "the factory wholesale price than similar products," "substantial product rebates" and other banners, one-sided that they as long as the investment policy of using such agents to find products on the end of the story. Reason seems to be enough as long as profit margins and competitive products, agents can use in their market areas of its sound marketing network sales from their products.

Most did not, after vigorous investment followed by a slow moving, returns ...... even stop production. How the? Because the two sides attach importance to each other only positive side, while ignoring who is the main force fighting in the first-line market. Brand product sales have been so busy agent, together with agents with limited management, personnel and funding, it is difficult to main efforts into numerous and tedious work to the sales terminal. On the contrary, the dealers at all levels (including agents, wholesalers, retailers) as the flow of products in the market in a part of the road, and distributors work together to do a good job at all levels of enterprise channel management will grow to more brands .

"Willow" is not the dealer's true intentions! Only to find dealers really need to use the channel distributors to expand the market for quick advantage of the purpose or "win-win" is only vulnerable to the "Colorful bubbles."

What are the needs to support dealers, I believe that most dealers do a good job market, manufacturers need to nurture and guide consumption, especially of new products in time to market, manufacturers need support, because consumers buy it, and good channels for dealers to clear more, the product also will sell it!

This should note the following:

1, and actively help to expand the terminal market dealer, but not any mercy in the dealer's site.

2, actively helping dealers to complete distribution in place shelves, display, merchandising, marketing, etc., all efforts to promote sales.

3, dealer training, product knowledge from time to time organizations, marketing strategies, management principles, brand culture, etc, on the one hand the higher the distributors of the brand awareness and enthusiasm, on the other hand promote the ability of dealers to promote the market.

4, and distributors to maintain a positive and friendly communication, and seriously listen to their various proposals for the distributor market information and all kinds of views should be examined closely in time to improve all-round complete with dealer sales and marketing.

5, strengthen the regulation and management of the regional market, strictly prevent FALSIFYING.

Cross-regional FALSIFYING led to mutual bargain, the main reason for the vicious competition.

Causes of changing commodity from the market, primarily in major regional markets in the CIF big difference, in the interests of the driven, who can be contented to do! Therefore, to establish a sound distribution channel Market Supervise Management System, the Jian Yi manufacturers do not promise any rebate points and a unified CIF, this can effectively prevent the dealer because of the high anti-profit and privately cut prices to avoid price differences caused by The FALSIFYING, to maximize the protection of their interests, such as a Beijing food is the policy received a lot of results here. Implementation of the unified CIF, is a point with manufacturers face, on balance the interests of the overall market approach, that is, although in a regional market to increase the product cost of sales, but consolidation of the market order, to obtain the steady development of the overall market. Then, less the rebate to the dealer, how should its incentive policies embodied? Manufacturers must first figure out where, in addition to rebate or cash incentives, our distributors also need? Therefore, the cast is very critical of their requirements are cited one example: to achieve annual sales of 6 million yuan dealers, manufacturers by 1.5% rebate incentives, dealers should be 90,000 yuan. If the manufacturers put 90,000 yuan for the market, TV advertising, promotion and other aspects of the terminal, or to meet the dealer at delivery vehicles actually needed, perhaps more than the revenue generated by 90,000 yuan. The key of course, manufacturers want to sincerely return to dealers that have the spend needed most.

In addition, manufacturers distributors in addition to solving the most practical difficulties, we should also strive to enhance brand awareness and reputation!







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